Industry Perspective
The Flames Fare bonus is a loyalty program offered by the Calgary Flames hockey team. The program rewards fans with points for attending games, purchasing merchandise, and participating in other activities. Points can be redeemed for a variety of rewards, including tickets, merchandise, and experiences. The program has been a success for the Flames, as it has helped to increase attendance and engagement with fans.
Strategic Implications
The Flames Fare bonus program is a valuable tool for the Calgary Flames. The program helps to create a sense of community among fans, and it provides incentives for fans to attend games and purchase merchandise. The program can also be used to track fan behavior and preferences, which can help the Flames to better tailor their marketing efforts. The Flames Fare bonus program is a key part of the team’s overall marketing strategy, and it is likely to continue to be a valuable asset in the years to come.
