Market Dynamics
Enotria’s “The Last Song” playthrough generated immense economic benefits. Over 1 million viewers tuned in, translating to an estimated $10 million in advertising revenue. The event also sparked a surge in sales of Enotria’s merchandise, resulting in $5 million in additional revenue. The playthrough’s popularity highlights the growing market for live-streamed gaming content, particularly among Gen Z consumers, and underscores the potential for streaming platforms to monetize these events.
