Industry Perspective
Hyrule: Total War and Breath of the Wild (BOTW) are distinct games within the Zelda franchise, offering contrasting experiences for players. Total War focuses on grand-scale strategic battles, resource management, and empire-building, catering to fans of historical strategy titles. BOTW, on the other hand, emphasizes exploration, survival, and environmental interaction, appealing to those seeking an immersive open-world adventure.
Strategic Implications
Understanding the target audience is crucial for game developers. Total War’s strategic gameplay aligns with its core fanbase, while BOTW’s focus on exploration and freedom resonates with players seeking a different experience. Developers can leverage this understanding to create games that cater to specific niche markets, expanding the appeal of the franchise and creating a diverse gaming landscape.
