Competitive Landscape
DQ 1 Maps dominates the small market for printing map books at scale, with a market share estimated at over 90%. Its closest competitor, Rand McNally, has a few larger-scale map books but lacks the depth and breadth of DQ 1 Maps' offerings. Due to its dominance, DQ 1 Maps has been able to maintain pricing power and limit competition.
Value Proposition
DQ 1 Maps' primary advantage is its comprehensive coverage. They offer map books for all 50 states, as well as major cities and tourist destinations. The maps are highly detailed and accurate, making them a valuable resource for travelers and businesses alike. However, the maps can be pricey, especially for the larger-scale books.
Technological Comparison
DQ 1 Maps started as a print-only provider but now offers digital versions of their maps. This expansion helped them stay relevant with the growing use of mobile devices for navigation. However, their digital maps lack some of the features found in other popular navigation apps, including real-time traffic updates and turn-by-turn directions.
