Console Business Model

Technical Breakdown PlayStation consoles are not typically sold at a profit. In fact, Sony often incurs losses on hardware sales in order to gain market share. The long-term strategy is to recoup these losses through software sales, subscriptions, and other revenue streams. This business model has been successful for Sony, as the PlayStation brand has consistently outperformed its competitors in terms of market share. Performance Insights The PlayStation 5 is the latest console from Sony, and it is the most powerful console on the market....