Dress to Impress Horror Show: How to Slay the Style Game
Industry Perspective The ‘dress to impress horror show’ is a nascent trend that presents both opportunities and challenges for fashion retailers. It is driven by the rise of social media and the accompanying pressure to project a flawless image. As a result, consumers are increasingly investing in statement pieces that make a bold impression, often at the expense of comfort or versatility. This trend is particularly prevalent among younger generations, who are more likely to prioritize style over function....