How to Understand "Switching but They Wasn't Trans": A Step-by-Step Guide

Industry Perspective The recent “switching but they wasn’t trans ice spice” phenomenon has ignited a contentious debate within the beauty industry. Experts suggest it may herald a shift towards greater inclusivity, challenging traditional gender norms. Makeup brands are recognizing the diverse spectrum of gender identities and evolving their product lines accordingly. This move acknowledges the growing demand for cosmetics that empower all individuals to unabashedly express their true selves. Strategic Implications For brands, it’s imperative to navigate this nuanced landscape with sensitivity and authenticity....

October 8, 2023 · 1 min · 147 words · Robert Boyd