Review: How Twitch Handles Misgendering on the Platform
Market Dynamics Twitch’s misgendering issue has significant market implications. Misgendering can alienate LGBTQIA+ viewers and creators, potentially reducing user engagement and revenue. A 2021 study found that 35% of LGBTQIA+ streamers have experienced misgendering, leading to decreased viewership and income. This suggests that addressing misgendering could enhance the platform’s inclusivity, attract a wider audience, and increase revenue.